WORK > Styling/ Designing

Earth Crux
Earth Crux
2020

Styling & Art Direction by Julianne Merino
Model: José Guadarrama
Styling Assistant: Emma Campbell
Photographers: Chelsea Caldwell, Cameron Blake
Hairdressers: Chris Guidry, Mark Edward
MUA: Carlie Ely, Jayk Adams-Phares


When Krum isn’t busy slinging plastics, he collects antique Encyclopedia Britannica CD-ROMs. He enjoys a magnesium pill or two to wind down after work, and likes to take the edge off by drinking the sparkly coolant out of 90’s water snake wigglie toys. He briefly dabbled in genetic modifications, but had to get out of the game when an experimental clone went rogue.


“Earth Crux” is a mod-futuristic business-casual climate apocalypse that takes society back severals decades. In a society that has suffered from excess, what does the future look like when the climate unravels? Consumer excess turns into over-saturation + waste. When resources are hoarded, what becomes precious? What becomes normalized? And who will be the king of all this nothing?
I have suffered from plastybolsaphobia - the fear of plastic bags, since before I could even talk. Plastic is something I think about a lot, and even obsess over. In the 1950s, a consumer revolution raged, allowing for plastics to become vital components of millions of goods. It continued to boom in the following decades with the introduction of silicon gels and acrylics in the 1960s.
With this series, I wanted to focus on 1950’s and 60’s ideas of futurism and sci-fi, along with what we know now about climate change. Between this pandemic, post-truth politics, and a fight for human rights, climate change is a tsunami wave forming in the background.
I focused on using throw-away items, single-use plastics, recycled metals and vintage masks to make new, imaginative wearable pieces. I chose to accentuate organic matter being trapped by plastics, as well as plastics mimicking organic matter.
A central theme was the exaggeration and accentuation of certain facial features and face coverings. There's a tension present in using mass production + cheap plastic to convey elegance and high fashion. In a capitalist society, even a post-apocalyptic capitalist society, what superficiality rises to the surface? How will we distract ourselves as the world falls apart around us?